November 26, 2021
In recent years, e-commerce has grown in popularity. Customers’ shopping experiences have improved because they now have a wider selection of options to pick from in the comfort of their own homes, based on their requirements and tastes. Amazon and Flipkart are two renowned and preferred online shopping organizations.
Although sellers can face many challenges in this fierce market, we’re going to discuss Hijacking on Amazon and Flipkart listing in this article.
WHAT IS HIJACKING OR INFRINGEMENT ON AMAZON AND FLIPKART LISTING?
This indicates that a counterfeit or comparable version of your private label goods is being sold. Amazon and Flipkart listing hijacking is especially aggravating for private label retailers, who went through the trouble of creating their brand and product to avoid competing with other Amazon and Flipkart sellers for possession of the Buy Box.
When a third-party seller “hijacks” your product listing on Amazon, they often offer a counterfeit version of your product at a lower price and quality. Consumers then buy the knock-off version and leave a nasty review on your listing when the product fails.
WHAT ARE THE IMPACTS OF HIJACKING AMAZON AND FLIPKART LISTING?
This is something very dangerous for your reputation in the market and the heart of your customers.
Consider this scenario: a consumer buys your goods without knowing it. Instead of receiving authentic goods from you, your Amazon and Flipkart hijacker takes control of the Buy Box, makes the sale, and the consumer receives a counterfeit version. The buyer reviews your listing badly since they were dissatisfied with their purchase due to low quality. You receive a negative review on a product you don’t even offer, preventing prospective visitors from purchasing your goods. How aggravating!
AM I HIJACKED..? HOW TO CHECK IF YOUR AMAZON OR FLIPKART LISTING IS BEING HIJACKED?
Signs that an Amazon and Flipkart seller has hijacked your company might identify your listing:
- Someone who isn’t your company or a licensed reseller starts selling on your listing.
- Someone has claimed the Buy Box for your product’s listing.
- Customers start leaving nasty or unusual feedback on your listing.
MISTAKES THAT CAN INCREASE THE RISK TO GET HIJACKED
While every business is vulnerable to Hijacking amazon and Flipkart listing, there are a few things that might make you more vulnerable, such as:
- Stock is running out.
- Keeping product branding and packaging to a minimum
- Monitoring product listings over a longer period vs. a shorter period, such as monthly vs. weekly, is a good example.
- Using deeply discounted discounts to promote items
- Choosing not to participate in Amazon’s and Flipkart Brand Registry
HOW TO SAFEGUARD YOUR PRODUCT FROM HIJACKING AMAZON AND FLIPKART LISTING?
To deal with Amazon and Flipkart hijackers, you only need a smart yet easy method. Here are five techniques to preserve your listing while still strengthening your business:
1 Check your Listing Regularly
You’ll want to see your listing from your consumers’ perspective in addition to checking in on your Seller Central dashboard every day. Check to discover how many vendors are selling your private label product on your listing. If there is more than one (that one seller, being you!), you may be dealing with a hijacking issue. You don’t need to check your listing every day; once a week will do, especially if your sales increase and competition notice your success.
2 Program your Business Site
You may fortify your company against Amazon and Flipkart hijackers if you can establish your ecommerce channel outside of Amazon and Flipkart (sites like Shopify or Square Space make it simple to put up your ecommerce store). The ability to validate your business via your website promotes confidence and trust with your consumers, and you’ll always have a place to sell your things online outside of Amazon and Flipkart.
However, if you want to increase sales and revenue for your firm, you need to allow customers to visit your website and purchase your goods. People who find your business through search and other media will be more likely to become customers.
Branding is Important
You could dissuade the lurking pirate if you improve your branding on your product listing and demonstrate that you have a distinct brand and logo on the actual goods and packaging. You’ll be exhibiting your brand identification to the buyer, and if they order your goods from a counterfeit vendor, they’ll be able to see right away that what they’re getting isn’t your brand.
When photographing your products, please make an effort to highlight the branding on the package and the product itself. Regardless, because you invest in developing your brand and marketing collateral, this is a smart practice. You put in a lot of effort to build your brand, so show it out to your consumers!
Trademark your Goods
Trademark your goods if you haven’t already.
When it comes to resisting Amazon and Flipkart listing hijacking, a trademark is one of your finest weapons, so obtain one now. In most situations, remember to sign up for Amazon and Flipkart Brand Registry after you acquire yours.
5 Register your Business in Amazon and Flipkart Brand Registry
One of the greatest methods to protect yourself and your business on Amazon and Flipkart is to join Amazon’s and Flipkart’s Brand Registry. You’ll have more control over your listings, as well as access to tremendously effective marketing tools.
Brand Registry has a specialized internal staff for submitting and escalating IP infringement cases if you have an IP or counterfeit concern. Keep in mind that this won’t guarantee to prevent hijackers from gaining access to your listings – you’ll still need to be watchful — but as a recognized brand, you’ll have greater security.
HOW TO REMOVE HIJACKERS ON YOUR AMAZON AND FLIPKART LISTING?
When someone tries to take over your Amazon and Flipkart listing, you need to act quickly. To avoid sales losses and perhaps negative feedback from consumers who purchase from the Amazon and Flipkart hijacker, you must act quickly.
So, what are your options in this scenario?
1. Instant Discounts
You should first reduce your pricing to reclaim the buy box, even if it means losing money! After all, you don’t want to provide the counterfeit vendor with any information about your product’s sales.
Write a Cease-and-Desist Letter to your Amazon or Flipkart Listing Hijacker
A ban and desist letter is the best action your company can take. Follow these methods to deliver your cease-and-desist letter to your Amazon and Flipkart hijacker:
· To access the Amazon seller’s page, click their username (found in your product listing).
· From the upper right-hand corner, click on “Ask a question.”
· Select “An item for sale” from the drop-down menu.
· Click on “Question about a product”
from the drop-down menu.
· Enter the text of your stop and desist letter here.
· Send your mail to them.
If you don’t already have a stop and desist letter, look for Amazon and Flipkart product listing hijacking templates online. These templates will provide you with a structure for alerting Amazon’s and Flipkart’s hijacker. You can also get legal advice from your company’s lawyers.
File a Complaint and Report to Amazon
Report the problem to Amazon and Flipkart in addition to your letter. You’ll need a registered trademark for your goods to use this strategy. You must register this trademark in the country where the infringement occurred. If your goods were trademarked- Use Amazon’s Report Violation form to report the trademark infringement.
4. Purchase and Report the Rival Product
You can even purchase the counterfeit product and then denounce it to the authorities. Purchase the product before taking any further action, such as issuing a stop and desist letter or filing a trademark infringement suit, for the greatest outcomes with this Amazon and Flipkart listing hijacking method. It’s improbable that the hijacker would finalize your order if you complete the test buy later rather than before.
5. General E-commerce portal Policies
Under Amazon’s counterfeit policy, there’s another means to notify the seller. Purchase the counterfeit product with a buddy and file an A to Z complaint with Amazon.
· Purchase the item with the help of a friend.
· Wait until the item has been dispatched and received before making a decision.
· Have your friend use Amazon’s “Report a Problem” feature to notify the seller that the item is a fake. Select the “not materially the same” option for the product.
· Wait a day before submitting an A to Z request to the counterfeit merchant.
· In your claim, make sure to utilize the phrases “fake,” “not legitimate,” or “counterfeit.”
· If all goes according to plan, Amazon will remove their listing within a few days.
We hope this article was worth your time, we wish you find this information useful these were our opinions and suggestion. If you have any other queries or suggestions, do ping us in the comments section below. We are more than happy to assist you. for more read at markshield.