July 21, 2022
What is Amazon brand registry?
Amazon Brand Registry is a service that assists brand owners in protecting their intellectual property and product content on Amazon. The most significant advantage of the program for manufacturers is the direct influence on their detail pages/listings. It also provides registered Amazon sellers with a plethora of optimization tools.
Documents required for Amazon brand registry in India-
A current registered or pending trademark, which can be text-based or image-based.
- A prominent image of the brand’s logo.
- A Principal Trademark Registration or Serial Number issued by the government.
- Images of your products and packaging showing trademark.
- The product category (or list of product categories) in which your brand should be listed.
- A country-specific trademark registration number, depending on where you intend to sell on the marketplace.
Benefits of registering a amazon brand registry -
- Greater control over product detail pages (such as titles, product descriptions, and images).
- The ability to provide advanced seller support.
- Access to machine learning-based predictive automation.
Eligibility requirements for Amazon brand registry-
To be eligible for Amazon Brand Registry, your brand must either have an active registered trademark in each country where you want to enroll or a pending trademark application filed through a registered Trademark Attorney or by self. Brand Registry also accepts brands with pending trademark registrations in a subset of trademark offices (see country-specific requirements section). Your brand’s trademark must be a text-based mark (word mark) or an image-based mark with words, letters, or numbers (device mark
Process of registering a brand
Sign in to Amazon Brand Registry
Applications for the Brand Registry must be submitted by the trademark owner. Please have the trademark owner enroll the brand first, and then add your account as an additional user if you are an authorized agent. Sign in with your existing Seller or Vendor Central credentials if you meet the eligibility requirements. Using the same username and password grants access to Brand Registry features and benefits associated with Vendor and Seller services.
Enroll your brand
Your brand name with an active registered trademark; your brand’s active registered trademark must appear on your products or packaging. The Intellectual Property Office’s Online trademark registration number. No application numbers will be accepted. A list of product categories (for example, clothing, sporting goods, and electronics) in which your brand is present.
After you submit this information, they will verify that you are the trademark’s rights owner and look for a contact who meets our criteria. This individual will be given a verification code. To complete the enrollment process, you must return this code to Amazon.
Once they have verified the provided information, you will have full access to the Amazon Brand Registry’s benefits and features that will assist you in protecting your brand.
How trademark registration can help you in Amazon brand registry-
The more information you provide to Amazon’s Brand Registry organization about your brand and its intellectual property, the better Amazon can help you protect your brand.
Register your Trademark
Amazon brand registry trademark infringement/unauthorized use-
Many different versions of the same product are frequently sold on Amazon by numerous companies, with varying degrees of quality and reliability. Other parties can try to persuade customers to buy their products instead of yours in a variety of ways. Some sellers may try to sell competing goods by using your company name or trademark. This can include recreating and selling something that has a similar appearance or name. Customers may believe they are purchasing your product when, in fact, they are purchasing an inferior knockoff or mappers. This results in customer dissatisfaction and negative reviews.
The Report Infringement form on Amazon is designed for intellectual property owners and their agents to use to notify Amazon of alleged intellectual property infringements such as copyright and trademark concerns. Amazon will not be able to process complaints submitted through this form if you are not the owner of intellectual property rights or their agent. Please report your concerns to Amazon Brand Registy via the following channel:
- Sellers can use this Report Infringement formto report inappropriate listings, other sellers, policy violations, and other issues.
- Buyers can use this Report Infringement form to report order problems, seller policy violations, and so on.
Role of an attorney in this problem-
Parties may believe your actions are illegal. You may legitimately own a trademark and be accused of infringing on the rights of others—and they may ask you to stop using your name or brand.
Infringement claims should never be ignored because they can quickly escalate. If an infringement is alleged, you may receive notification that Amazon has removed your items, and you may even be banned from the website as a seller. We understand that every day can mean lost revenue in these situations.
An attorney can examine the claims against you and determine:
- Whether you had prior use rights to the trademark.
- Whether the trademarks or goods and services are sufficiently distinct or unrelated to constitute infringement.
- The validity of any trademark registration at issue.
Even if you are certain that you did not infringe on the trademark of another party, you must still resolve the complaint with Amazon. A counter-notice to Amazon is sometimes the appropriate response.
Related Article :- Remove Hijackers on your Amazon and Flipkart Listings
Frequently asked questions:
Yes. The active registered trademark for your brand has to appear on your products or packaging.
It usually takes around 2 to 10 days for Amazon to validate all the information received and activate the brand registry account.
No, it is not compulsory to have your trademark registered in order to sell on Amazon/Flipkart, but it is advised to get trademark to avoid brand hijack.
Naseem Sheikh is a trademark enthusiastic and has been practicing intellectual property law for close to six years.
